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2008设计趋势----改变的时候到了：顶尖创意人纷纷预测设计界革新
附英文原文：
Design Trends 2008----Time for a change: why top creatives are predicting a shake-up
----from Computer Arts (the world’s best-selling creative magazine) Issued Jan 2008
Words: Craig Grannell Illustration: Linn Olofsdotter
Top designers give us their views on 2007 that “the most conspicuous trend has been conformity – more and more work looks and sounds the same” and “Creativity is retreating into the world of branding.” Meanwhile, they also give their predictions for 2008, and tell us why the industry desperately needs a shake-up.
It is clear there’s need for change to brush away the vacuous and the exhausted – problems seemingly permeating all areas of media and culture. “Heavily graphic-design-led vector imagery needs to move on. It's almost pure decoration with no substance.”
Online, it’s the “2.0” look that’s outstayed its welcome. “Web 2.0 sites all look the same, with clumsy interfaces and too much information to keep track of. I hope 2008 brings less of the ‘2.0’ style and more personality, rich with innovative, unique ideas.”
Even the area of typography doesn’t escape lightly. “Customers are beginning to expect customized solutions to typographic problems.” The least designers can do is make existing fonts fit a specific purpose. “Type is the most prevalent and important for all communication, so it needs to be treated with the proper respect and tools.”
Thus, the attitude that needs to prevail in 2008 is “There’ll be more thinking before doing.”
Think before doing
A number of designers reckon a return to tradition is on the cards. “I’m noticing resurgence in the popularity of hand-crafted artwork – paint, print and the hand-drawn lines are coming back with a vengeance. Most people are no longer being blindly impressed with digital work, but hanker for something more human.
Type design will become increasingly complex. “There are many eyesore fonts being produced.” We’ll increasingly see designers tweaking individual characters to fit designs in unique ways, flipping shapes and overhauling whole letters into something completely new.
More boundary-blurring between graphic designers and illustrators is also on the cards. Designs will evolve into more organic forms, and flowery illustration may give way to forms based on geometric shapes and grids: “You can summarize next year style-wise as Antoni Gaudi’s architecture meets Bauhaus and art deco.”
Blurring Boundaries
The boundaries are blurring between 3D, stop-frame, illustration and animation. 2008 will bring more “thinking” to the interactive meaning of a piece and interesting interactive experience. “We are re-evaluating the idea of what is a ‘creative’ is and what a ‘designer’ is. A good designer will have to move around in mediums and not be scared to pick up new tools to get ideas across.”
While such tools might be new software, they may also relate to traditional method. “Increasingly, work we are taking on and pitching involves more photography, and much more planning and thought.” Motion-graphics designer said that “More large-scale stop-motion is coming up, especially in self-initiated short films. There will be more 3D animation that’s simulated to look like stop-motion photography” Like Tim Burton and Lemony Snicket A Series of Unfortunate Events.
Convergence and crashes
Underwhelming updates to major applications haven’t set the world alight and the rush towards convergence is beginning to grate. CS3 marry features from different products – it slows everything down and things get buggy. “People need lean, mean, optimized software that does what it does best”.
Hardware has perhaps had a better time of it in 2007: “Wacom already has cheaper devices available for sketching, and Apple’s developing touch-screen technology in the iPhone and iPods.
But “any new technology won’t massively change how we work – in terms of skills for creative people, it’s always going to be about getting the basics right and being a good thinker.”
The money game
“A great deal of advertising money is being clumsily dumped into online and budgets are all over the place”, and thus more and more poster sites will go digital during 2008.
“A conspicuous trend in 2007 has been the way many businesses behave ever more like their clients and the first description for themselves is financial information related to size or success.” This may due to clients expectations. And clients are becoming more demanding and expect to see an ever-widening range of integrated ideas, rather than the standard marketing forms.
But design business can be not merely an engine of selfish wealth creation, or a more intelligent agenda about improving the quality and sustainability of our lives.
Coping with clients
In online projects, clients now appear less interested in pixel-perfect precision within branding sites and more concerned with deep linking, Facebook integration and tracking site usage to link in with current events. “In 2008, clients will demand still more technical emphasis, but designers must ensure technology being used for a good reason, and make sure users have a fun experience with it.”
The future is inevitably a re-emergency of creativity. The financially rapacious companies that have come to dominate so-called creativity today will be overtaken by creators – ones for whom the driving ambition is not just simply making more money.
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Posted:2008-10-09 12:15| |
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